Location-based services have long been popular with both users and businesses. Now, even the President is checking in with Foursquare. For businesses that don’t have a storefront, taking advantage of these location services can be a big benefit.
Benefits of location-based services
Having a presence on location-based services such as Foursquare can be great for both search engine optimization and social network presence. These services can feed into the echo chamber of social media, with each check-in providing buzz about your business and reinforcing branding in fans’ minds. Location-based services also offer a unique opportunity to identify brand advocates who already love your business and frequent it often.
Creating a location
For online businesses or affiliate marketers, creating a presence on location-based services can feel nearly impossible. The best idea is to first partner with someone or some business that does have a physical location. Look for a coffee shop that you have a good relationship with or find a local Jelly working cooperative. There are also shared-work locations where you can spend one day a week or one day a month, simply working somewhere that is not home. Once you find a location, then start listing that as the location for your business on social networks. Be sure to indicate that your business is there occasionally or with set hours, and then be there.
Hold an event
If you can’t find a location or aren’t able to hold occasional hours at a single location, you can still take advantage of location-based services with events. Create an event, be it a meeting, a get-together or even a happy hour at your favorite restaurant. Let your social networking fans know about the event, and offer an incentive for checking in at the event.
No matter what kind of business you run, not having a physical location does not mean you cannot take advantage of location-based services. With a little creative partnering, you can be checking in with the best of them.