Andrea
Sharing your experience as an affiliate is important
If you have been doing SEO, web management or social media management for any amount of time, you have likely encountered challenges that someone else has had or will have. While you may not be an expert, sharing your experience is valuable for a variety of reasons. Problem solving is best done together As thousands [...]
Google now crawls webpages as a mobile phone would
Mobile phones now account for a huge amount of traffic on the web. Though Google and other search engines have been serving up different web results for mobile phones for a long while, Google has officially announced that the Googlebot Mobile crawls with a smartphone user agent. Knowing what mobile agents look for Mobile phones [...]
Create systems, not one-time solutions
When facing any large web challenge, be it SEO, a website redesign, or even creating a website from scratch, it can be tempting to just do what works. Before you do something rash, however, keep in mind that you should set up systems, not solutions. Creating extra work for yourself In search engine optimization and [...]
Handling changes in your site’s address or structure
Over time, websites can grow, change focus or change entirely. If you are heading up a major change to a website, you will have to determine how to handle the inevitable broken links that this re-organization will cause. Decoding the numbers of a website When you’re readjusting a website, you will encounter several different types [...]
Remixing content without ripping it off
The internet can be a funny place when it comes to the ownership of content. Remixing and commenting is almost always a good idea, but straight-up ripping off an idea or content has negative social, search engine and site ranking effects. Remixing content is can be a great idea, but be careful to never rip [...]
Why you should use available Webmaster Tools
Google provides one of the most popular and most full-featured analytics programs available on the web, Google Analytics. More and more data is being blocked from Analytics, and only a Webmaster Tools account will provide the data. The move to secure searching As browsers, search engines and other web tools move toward more secure browsing, [...]
When you should turn off your Places address
Google Places and Google Maps have a simple goal: to help customers find what they are looking for. As the services have developed, Google has refined Places in the same way it has refined all other services, and now your business model matters. The old model: local is everything Previously, Google Places and Google Maps [...]
Google plans over-optimization penalty
As a part of the continuing push toward quality content reigning online, Google has announced plans to penalize “over-optimized” websites. This is the latest step in Google’s effort to completely overhaul the search algorithm. Focusing on content As with almost every change that has been made to Google search results lately, this most recent rearranging [...]
Google Venice update further localizes search results
Generally, a Google algorithm change causes a mighty uproar, for better or for worse, in the marketing and SEO community. The latest update to the Almighty Algorithm, however, is one that has gone relatively under-discussed, despite its large implications. The basics of Google Venice The Google Venice update, which rolled out this week, is technically [...]
Marketing Plan 101
It doesn’t matter what product or service you are selling, selling it can be hard work. A marketing plan can help you focus your efforts and make the best use of successes. Why you need a marketing plan A marketing plan does not need to be a complex document that includes hundreds of pages. A [...]
