The Adworkz Blog

New SlideShare Premium Services Promote Content and Create Leads

October 6, 2009 | by Steve

Your Business, Amplified Marketing your business’s content and generating leads are vital to the health of an E-commerce enterprise. This is why the new tools being introduced by San Francisco-based company SlideShare are exciting developments. LeadShare and AdShare are premium services that the document and presentation-sharing Web site hope will transform the fields of lead [...]

No Comments   Posted in: Lead Generation

A Revolution Round the Bend? Google Wave Hits Beta

October 1, 2009 | by Steve

Get Your Conversations, Docs and Apps in One Super App If you’re looking for applications that help you interact and share with colleagues and clients in real time, it appears that Google may soon be delivering a wave of goodness your way.

No Comments   Posted in: Social Media Tech News

Writing for the Web | How to Produce Good Content

September 25, 2009 | by Steve

You’ve heard the rubric that “Content is King” when it comes to successful E-commerce Web sites and blogs. That doesn’t mean that if you simply use the right keywords enough times, your business is going to take off. While the use of keywords is important for search engine ranking, a Web business’s success or failure [...]

No Comments   Posted in: Lead Generation Website Development

Google Doesn’t Care About Keyword Meta Tags

September 22, 2009 | by Steve

What’s a webmaster to do? If you’ve heard the news from the Google Webmaster Central Blog, then you know that Google is not currently using keyword meta tag information from Web sites when determining their ranking in the Google search engine. Matt Cutts of Google’s Search Quality Team gives the example of two hypothetical E-commerce [...]

No Comments   Posted in: Search Engine Optimization Website Development

PDFs with Embedded Sharing | B2B Lead Generation

September 15, 2009 | by Steve

Share dynamic documents for dynamic lead numbers When it come to B2B marketing, you’re likely sharing PDF documents. It’s a convenient file format to both create and read. However, are your B2B PDF documents making the kind of impact on clients you’d like? Are you enjoying significant gains in lead generation from your white papers, [...]

No Comments   Posted in: Lead Generation Social Media

Get the Most from Your Business Blog

September 14, 2009 | by Steve

Connect with and engage your customers If you operate an E-commerce Web site, it’s a no-brainer these days that you should have a blog. I don’t mean that you should simply create an online journal where you rant about whatever is on your mind. By using sound SEO principles, you can create a blog with [...]

No Comments   Posted in: Affiliate Marketing Search Engine Optimization Website Development

Google is Developing a Payment System for Online Newspapers

September 10, 2009 | by Steve

Will micropayments help keep newspapers alive? Once upon a time, newspapers were the only game in town when it came to receiving news of the world at large. News empires were built that thrived for a century or more. However, as radio, television and now the World Wide Web have made our world smaller than [...]

No Comments   Posted in: Affiliate Marketing Tech News Website Development

Facebook Friends | When Professional and Personal Collide

September 3, 2009 | by Steve

Social networking services like Facebook open a world of social opportunities, but what if someone wants to friend you but you aren’t sure if they should be…

No Comments   Posted in: Social Media

GSI Buys Pepperjam | Affiliate Marketing in Hyperdrive

September 3, 2009 | by Steve

GSI Commerce, a powerhouse in the E-commerce and multi-platform marketing field, has purchased Pepperjam. They’re ready for affiliate marketing… are you?

No Comments   Posted in: Affiliate Marketing

Will microblogging give way to macroblogging?

August 27, 2009 | by Steve

OK, I know what you’re thinking: Aren’t standard blogs a form of macroblogging we all know and love? Didn’t blogs come into being long before the microblogging platform we call Twitter? You can pontificate for as long as you like without limitation on a blog. This can be detrimental if the blog is a long, [...]

No Comments   Posted in: Social Media

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