Don’t ask for money from strangers
We were always taught as kids to not take candy from strangers. As adults, though, we often forget the simple rule to do business with those we know. Asking for money before doing even the most basic of research is a mistake. Know your customer base The customers who will be utilizing your service should [...]
Keeping your content marketing on track
Content marketing takes a lot of daily effort and planning. For small affiliate marketers, taking a few tips from big marketing departments can help give your content marketing a professional look and feel and help keep you on track. Schedule your content First and foremost, the most effective marketing follows some type of schedule. By [...]
Affiliate marketing for businesses
For any business, marketing can be a huge investment of time, energy and resources. Choosing an affiliate marketing program, especially a performance marketing program, can be a great way to get a proven return on investment. What affiliate marketing does Affiliate marketing is essentially an online extension of the age-old idea of a paid-on-commission salesperson. [...]
Determining advertising ROI
Advertising can be a lucrative industry for publishers, when managed carefully. For Google, advertising alone has accounted for more than 95 percent of the $33.3 billion in income. For affiliates, advertising your own website can be expensive but provide a great return on investment if your conversion strategy is ready for it. The most expensive [...]
Effective email marketing: Part 2
A new feature test some have spotted on Google would let people sign up for email newsletters through Google’s sponsored advertisements. This feature highlights that having an email newsletter can be an incredibly effective marketing tool, if used correctly. A legal reminder Email marketing needs to comply with the CAN-SPAM and Canadian anti-spam legislation. Sending [...]
Resolution for the New Year: Update your copyright notice
Copyright law is intended to protect the creators of all types of content from plagiarism and unauthorized use. Though a copyright notice is not required for protection, making sure you have proper copyright notices is always a good task for the new year. Deciding on your copyright Since 1978, any piece of original work can [...]
Focusing only on SEO could be losing you traffic
Search Engine Optimization is a difficult challenge when it comes to driving traffic to your website. One thing that can be easy for many marketers and affiliates to forget is that SEO is far from the only — or best — way to drive traffic to every site. The limit of SEO Search engine optimization [...]
Timing of marketing messages matters
Marketing is all about getting your message out in front of the right people at the right time. That right time can be especially important when it comes to getting responses to your e-mail, post, tweet or message. The importance of timing Timing your message correctly can have as much as a 10 percent effect [...]
Affiliate agreements are important; read them carefully
An affiliate relationship is a business relationship, which includes all of the attendant legal responsibilities. Despite this, a recent survey found that only 53 percent of affiliates “always” read affiliate agreements. For the 47 percent who do not necessarily read agreements, there are consequences for both affiliate program managers and the affiliates themselves. The affiliate [...]
Ten minutes a day to better marketing results
The biggest challenge of SEO and marketing is sometimes just getting motivated. Setting yourself up with a few 10-minute tasks to do every day, though, can create better results on your website. The benefit of a quick task Marketing and SEO are full of long lists of easy tasks that must be repeated time and [...]
