Balance inbound and outbound marketing efforts
For anyone used to working with traditional marketing, search engine optimization and web marketing can be very tough to explain. For many small businesses, marketing budgets are best spent on efforts that are flexible and easily measurable. Inbound versus outbound There are essentially two different types of marketing; inbound and outbound marketing. Outbound marketing is [...]
The basics of building your own Facebook graphics
Building a Facebook presence that is fully branded means covering a multitude of small details. Creating graphics that are specifically designed to fit the spaces on Facebook can help create a more professional look and feel to your Facebook page. Why you should create landing page Facebook has an option that allows you to set [...]
Don’t ask for money from strangers
We were always taught as kids to not take candy from strangers. As adults, though, we often forget the simple rule to do business with those we know. Asking for money before doing even the most basic of research is a mistake. Know your customer base The customers who will be utilizing your service should [...]
Keeping your content marketing on track
Content marketing takes a lot of daily effort and planning. For small affiliate marketers, taking a few tips from big marketing departments can help give your content marketing a professional look and feel and help keep you on track. Schedule your content First and foremost, the most effective marketing follows some type of schedule. By [...]
Affiliate marketing for businesses
For any business, marketing can be a huge investment of time, energy and resources. Choosing an affiliate marketing program, especially a performance marketing program, can be a great way to get a proven return on investment. What affiliate marketing does Affiliate marketing is essentially an online extension of the age-old idea of a paid-on-commission salesperson. [...]
Determining advertising ROI
Advertising can be a lucrative industry for publishers, when managed carefully. For Google, advertising alone has accounted for more than 95 percent of the $33.3 billion in income. For affiliates, advertising your own website can be expensive but provide a great return on investment if your conversion strategy is ready for it. The most expensive [...]
Effective email marketing: Part 2
A new feature test some have spotted on Google would let people sign up for email newsletters through Google’s sponsored advertisements. This feature highlights that having an email newsletter can be an incredibly effective marketing tool, if used correctly. A legal reminder Email marketing needs to comply with the CAN-SPAM and Canadian anti-spam legislation. Sending [...]
Resolution for the New Year: Update your copyright notice
Copyright law is intended to protect the creators of all types of content from plagiarism and unauthorized use. Though a copyright notice is not required for protection, making sure you have proper copyright notices is always a good task for the new year. Deciding on your copyright Since 1978, any piece of original work can [...]
Focusing only on SEO could be losing you traffic
Search Engine Optimization is a difficult challenge when it comes to driving traffic to your website. One thing that can be easy for many marketers and affiliates to forget is that SEO is far from the only — or best — way to drive traffic to every site. The limit of SEO Search engine optimization [...]
Timing of marketing messages matters
Marketing is all about getting your message out in front of the right people at the right time. That right time can be especially important when it comes to getting responses to your e-mail, post, tweet or message. The importance of timing Timing your message correctly can have as much as a 10 percent effect [...]
