Mining your analytics for more than just pageviews
There are hundreds of thousands of ways to measure the success of a website; content marketers often focus on statistics like time-on-page, number of hits and bounce rate. Even the most basic analytics, however, provide a wealth of other useful information that affiliates and businesses can make use of. Look for imbalances First, you should [...]
Do not engage in random acts of measurement
Measurement and testing is the basis of any well-informed marketing strategy. Most affiliates and marketers, however, end up at some point engaging in random acts of measurement, which can lead to inconsistent results. Know what to measure With analytics, it is possible to measure just about anything and everything to do with your website. The [...]
Analytics no longer tracks searchers logged into Google
In light of questions about privacy and threats of FTC investigations, Google has made a significant change to search. The problem is that these altered search results could be giving additional preference to paid advertisers. Defaulting to SSL In the coming months, all searches performed by users logged into Google will be run through Google [...]
Conversions 101: Setting up goal tracking
As affiliates and marketers, conversions are the ultimate goal. A conversion could be a sale, a click, or even a visit to a particular page. No matter what the goal for your website is, you should be tracking the path of conversions to identify areas for improvement. Create a goal Once your website has Google [...]
Google launches significant upgrades to Analytics
Google Analytics has, so far been the industry leader in web analytics. Today, Google launched a huge update to Analytics. Right Now The most noticeable change for many Google Analytics users will be the addition of Right Now. Previously, Google Analytics had a three to five hour delay in reporting traffic coming into a website. [...]
Actionable metrics are more important than statistics
The statistics available about visitors on a website can be completely overwhelming. It is possible to find and track just about any statistic imaginable. Yet it is most important to concern yourself with actionable metrics over pure statistics. Defining an actionable metric An actionable metric is a metric you can work with. The number of [...]
Website Analytics 101 | How to track visits to your website
Finishing building a website can feel like a huge relief, a time to relax. One of the first things you should do, however, is make sure you’re keeping an eye on website analytics. Analytics offer a wealth of information about your website and can help you make your investment even more effective. Getting website [...]
Google Analytics Rolls Out Major Enhancements
Google Analytics, everyone’s favorite web analytics platform, has released some new features that give webmasters deeper insight into their website’s visitor behavior and suggested areas for improvement. Visitor Engagement Goals GA’s goal tracking ability just got a whole lot better with the introduction goal metrics using visitor pages per visit and visitor time on page. By measuring pages [...]
