There are hundreds of thousands of ways to measure the success of a website; content marketers often focus on statistics like time-on-page, number of hits and bounce rate. Even the most basic analytics, however, provide read more…
Measurement and testing is the basis of any well-informed marketing strategy. Most affiliates and marketers, however, end up at some point engaging in random acts of measurement, which can lead to inconsistent results. Know what read more…
In light of questions about privacy and threats of FTC investigations, Google has made a significant change to search. The problem is that these altered search results could be giving additional preference to paid advertisers. read more…
As affiliates and marketers, conversions are the ultimate goal. A conversion could be a sale, a click, or even a visit to a particular page. No matter what the goal for your website is, you read more…
Google Analytics has, so far been the industry leader in web analytics. Today, Google launched a huge update to Analytics. Right Now The most noticeable change for many Google Analytics users will be the addition read more…
The statistics available about visitors on a website can be completely overwhelming. It is possible to find and track just about any statistic imaginable. Yet it is most important to concern yourself with actionable metrics read more…
Finishing building a website can feel like a huge relief, a time to relax. One of the first things you should do, however, is make sure you’re keeping an eye on website analytics. Analytics read more…
Google Analytics, everyone’s favorite web analytics platform, has released some new features that give webmasters deeper insight into their website’s visitor behavior and suggested areas for improvement. Visitor Engagement Goals GA’s goal tracking ability just got read more…