QR codes must be carefully targeted to create marketing magic
Quick-Response codes, the little square codes intended to be scanned with a smartphone, are much-loved by marketers. These codes are not proving popular with the general public, however, and using them effectively means targeting them very carefully. The basics of QR codes QR codes are square digital codes that create a response of some kind [...]
Affiliate checklist for holiday shopping season
The holiday shopping season is fast approaching. For affiliates and online retailers, the time to start thinking about the holidays is now. Set holiday order deadlines As the holidays get closer, the deadlines for holiday ordering will be even more important to customers. Setting and displaying ordering deadlines now will help customers plan ahead. Order [...]
Complying with Canadian anti-spam regulations
Email marketing can be an incredibly effective way of connecting with customers. The newly implemented Canadian Anti-Spam Law, CASL, is making changes to how email marketing should be handled. Requirements of CASL The Canadian Anti-Spam Law contains several requirements for electronic marketing messages. This law covers emails, instant messages, social media website messages, and text [...]
Targeting affluent customers
As far as customer targeting goes, trying to connect with affluent customers is the holy grail for many marketers. Customers who make more than $100,000 per year can be a lucrative market to target. Just like any other customer group, however, targeting these customers means going where they are. Adweek surveyed a selection of these [...]
New rules for educational affiliates
Advertising education and educational opportunities can be a great option for affiliates. If you are advertising educational opportunities (Adworkz sign in required) there are new legal requirements that must be followed. These requirements technically apply only to Title IV schools, but they should be applied to all educational advertising. Details are important. Make sure advertisements [...]
Where app users put their money
Making money with an app is possible, if not always easy. When hiring a developer or designing your own app, it is important to understand how customers spend their money. All statistics here are from information gathering company Flurry. Who spends app money The age groups who spend the most time on apps are not [...]
Reach.ly and the task of curating Twitter’s data feed
Twitter is, to put things mildly, a firehose of information. Curating that information can be a huge challenge, especially for marketers. Many new services, such as Reach.ly, are popping up to help turn the complete overload of information into useful chunks of actionable information. The efforts of Reach.ly Reach.ly is a small company that just [...]
Basics of a content creation marketing strategy
Content creation is hard work, and that’s why most blogs fail. In 2008, Technorati found that almost 95 percent of all blogs had been essentially abandoned, and only a tiny percentage of the millions of blogs out there get a significant number of readers or page views. Given these odds, it is important to approach [...]
Facebook Ads versus Google Ads | A benchmark analysis
Marketers, be they for small businesses or large, always have limited resources to allocate. When it comes to display advertising, the two big players in this $7.3 billion market are Google and Facebook. In order to maximize the money spent on ad campaigns, it is important to make informed decisions on the networks you choose [...]
Survey says Yellow Pages drive as much business as search engines
As search engines grow and local search becomes increasingly popular, phone books seem to be turning obsolete. One recently released survey, however, indicates that phone books are still slightly more popular than local search engines. The accuracy of this survey is heavily debated, but it carries a good lesson in search optimization. The local search [...]
