Quick-Response codes, the little square codes intended to be scanned with a smartphone, are much-loved by marketers. These codes are not proving popular with the general public, however, and using them effectively means targeting them read more…
The holiday shopping season is fast approaching. For affiliates and online retailers, the time to start thinking about the holidays is now. Set holiday order deadlines As the holidays get closer, the deadlines for holiday read more…
Email marketing can be an incredibly effective way of connecting with customers. The newly implemented Canadian Anti-Spam Law, CASL, is making changes to how email marketing should be handled. Requirements of CASL The Canadian Anti-Spam read more…
As far as customer targeting goes, trying to connect with affluent customers is the holy grail for many marketers. Customers who make more than $100,000 per year can be a lucrative market to target. Just read more…
Advertising education and educational opportunities can be a great option for affiliates. If you are advertising educational opportunities (Adworkz sign in required) there are new legal requirements that must be followed. These requirements technically apply read more…
Making money with an app is possible, if not always easy. When hiring a developer or designing your own app, it is important to understand how customers spend their money. All statistics here are from read more…
Twitter is, to put things mildly, a firehose of information. Curating that information can be a huge challenge, especially for marketers. Many new services, such as Reach.ly, are popping up to help turn the complete read more…
Content creation is hard work, and that’s why most blogs fail. In 2008, Technorati found that almost 95 percent of all blogs had been essentially abandoned, and only a tiny percentage of the millions of read more…