Having contextual advertising can boost your rankings
No matter what the topic of your website, advertising can help pay the bills. If the advertising you have on your website does not match your content, then your ranking on search engines could suffer. All content matters The content on a website matters, when it comes to search engine indexing. The different types of [...]
Getting your product reviewed
There is a system of bloggers on the web who are more than willing to advertise your product or service. Finding these bloggers and managing your campaigns with them can be beneficial, if done carefully. Know your plan beforehand Before you launch any marketing campaign, especially one in which you will be turning some control [...]
Google adds alternate name support to G+
Google Plus has been experiencing growing pains as usership continues to grow. Today, Google announced that the much-discussed real name policy will be made a bit more flexible. The original real name policy The original policy of the Google Plus team was that all Google Plus profiles had to match legal names. The real-name policy [...]
Top 5 things you should know about linkbait
Getting links to your content has always been a part of a solid SEO strategy, and though the importance of those links has been reduced, they are still a factor. Getting links in is both an art and science, and the art of linkbaiting is one that all marketers and SEO types should be familiar [...]
Large companies investing in the promise of content
The rise of the web and best practices of Search Engine Optimization have led to an unexpected reality for many businesses: the need for content. Many businesses that are very good at what they do are finding that the need for content is requiring them to branch out, and new businesses are popping up to [...]
Search Plus Your World further personalizes SERPs
For years, Google has been personalizing search results. These modified search engine results pages (SERP) provide both an opportunity and a challenge for optimization that small businesses and affiliates will have to continue to pay attention to in order to maintain an effective web presence. Basics of Search Plus Your World Starting today, Google has [...]
The financial side of SEO
Search Engine Optimization, just like web design, is an industry in which pricing varies widely. For affiliates who do their own SEO, knowing the value of your time is important. If you are hoping to expand your business into SEO consulting, knowing where your prices fall in relation to others will help you set your [...]
Rating and ranking of local search results use sentiment analysis
For businesses, being listed well on search results usually equates to better business from both locals and tourists. A careful reading of patents held by both Microsoft and Google show that the search engines could be using “sentiment analysis” to rank these local search results. Basics of sentiment analysis “Sentiment Analysis” is a method of [...]
Bing cuts sites deemed thin out of search results
Google’s Panda update, a few months ago, made it significantly harder for websites without much independent content to rank highly in search results. After lambasting this move, Bing has now cut all sites it deems thin entirely out of search results, which some are calling a move toward anti-trust. The Bing change Over just a [...]
Ranking winning out over quality for digital natives
The term “digital native” is often used to describe the generation that is entirely comfortable with technology. New studies, however, have shown that these so-called digital natives trust pagerank over actual authority indicators. First rank as authority In a small-scale study of about 1,000 students, researchers studied how students find and sort search engine results. [...]
