Large companies investing in the promise of content
The rise of the web and best practices of Search Engine Optimization have led to an unexpected reality for many businesses: the need for content. Many businesses that are very good at what they do are finding that the need for content is requiring them to branch out, and new businesses are popping up to [...]
Search Plus Your World further personalizes SERPs
For years, Google has been personalizing search results. These modified search engine results pages (SERP) provide both an opportunity and a challenge for optimization that small businesses and affiliates will have to continue to pay attention to in order to maintain an effective web presence. Basics of Search Plus Your World Starting today, Google has [...]
The financial side of SEO
Search Engine Optimization, just like web design, is an industry in which pricing varies widely. For affiliates who do their own SEO, knowing the value of your time is important. If you are hoping to expand your business into SEO consulting, knowing where your prices fall in relation to others will help you set your [...]
Rating and ranking of local search results use sentiment analysis
For businesses, being listed well on search results usually equates to better business from both locals and tourists. A careful reading of patents held by both Microsoft and Google show that the search engines could be using “sentiment analysis” to rank these local search results. Basics of sentiment analysis “Sentiment Analysis” is a method of [...]
Bing cuts sites deemed thin out of search results
Google’s Panda update, a few months ago, made it significantly harder for websites without much independent content to rank highly in search results. After lambasting this move, Bing has now cut all sites it deems thin entirely out of search results, which some are calling a move toward anti-trust. The Bing change Over just a [...]
Ranking winning out over quality for digital natives
The term “digital native” is often used to describe the generation that is entirely comfortable with technology. New studies, however, have shown that these so-called digital natives trust pagerank over actual authority indicators. First rank as authority In a small-scale study of about 1,000 students, researchers studied how students find and sort search engine results. [...]
5 ways to write more effective headlines
The right headline can make or break just about any content. This can make writing a headline especially difficult, but headline formulas can help. Formulas are formulas for a reason – because they work – so using a formula is the lowest-stress way to get the most effective headline. Who or what headlines Headlines that [...]
Flavoring your search queries
Every search engine entry has an inherent question behind it. Everyone who types in a search is doing so in order to find something specific, and understanding the way search engines analyze these layered “flavors” of search intent can get you better ranking results. Searches to inform The majority of searches online are intended to [...]
Search results are rigged: How to deal with it
It’s a refrain that can be tempting to speak time and time again when dealing with search engine results: “It’s not fair!” Even if you do everything right your page may still not be on the first page of results because it’s true — search results are rigged. Search results will always be skewed Online [...]
Three easy ways to get a big traffic spike
Traffic on any website plays a big part in the number of clicks and conversions the website receives. While there are slow-and-steady ways to build traffic, an occasional traffic spike can be beneficial. Preparing for a spike No matter what method you plan on using to drive traffic to your website, you need to make [...]
