Avoiding the biggest pitfall of social media marketing
When we write and work on things that we are enthusiastic about, it is natural to want to share. The number one biggest pitfall of social media marketing, however, is that too many people become spammers in effort to promote themselves. The trap of social media marketing Inbound and relationship marketing is about building your [...]
When it is worth dropping a social networking account
The job of internet marketing, community manager or affiliate marketer can sometimes feel a bit overwhelming. Every marketer has one very limited resource that must be used very carefully: time. It may be necessary to ask yourself whether the time you are spending on a particular marketing effort is really worth the results you are [...]
Making a business decision about Pinterest
Pinterest is a relative newcomer to the social network scene, but has been growing by leaps and bounds. Some big businesses are reporting that Pinterest is already surpassing other social networks in referrals and conversions; the network could be useful for your business, if you follow a few basic rules. Pinterest is about the visual [...]
The emerging job of Online Community Managers
Managing social networks and online groups can, at times, feel like a full-time job. Many big businesses and some smaller businesses have begun creating community manager positions to help collate and manage businesses’ online identity. Community Manager job description Online community managers generally are individuals responsible for social network sharing, social communities, message boards, and [...]
Google adds alternate name support to G+
Google Plus has been experiencing growing pains as usership continues to grow. Today, Google announced that the much-discussed real name policy will be made a bit more flexible. The original real name policy The original policy of the Google Plus team was that all Google Plus profiles had to match legal names. The real-name policy [...]
Facebook adds dozens of new verbs to timeline vocabulary
Facebook has been built, for years, around the simple act of a person liking something. In the last few weeks, Facebook has rolled out more than 60 partnerships that add new verbs to the Facebook timeline. Facebook’s new partnerships Building on applications from partner organizations, Facebook has rolled out several new kinds of posts that [...]
Online reviews are currency for businesses
For small businesses, online or in a physical location, reviews are the currency of the web. Reviews make word of mouth searchable and have a huge impact on the web. Getting more reviews starts with a very simple question. The power of reviews In March 2010, a Nielsen Company survey found that social media and [...]
Engaging fans creates reputation but not necessarily followers
The conventional wisdom of social media is that engaging in conversation is the best way to grow followers. Recent research, however, shows that conversation is not the best way to grow your follower count, but it is the best way to build your reputation. Treat each social network differently Different social networks have different vibes [...]
Search Plus Your World further personalizes SERPs
For years, Google has been personalizing search results. These modified search engine results pages (SERP) provide both an opportunity and a challenge for optimization that small businesses and affiliates will have to continue to pay attention to in order to maintain an effective web presence. Basics of Search Plus Your World Starting today, Google has [...]
A good Facebook presence is in the details
For businesses, maintaining an active and interactive Facebook presence can be incredibly beneficial. The small details of posts, however, are what create an active and interactive fan base. Facebook mirrors other social networks Social networking is a mirror of actual in-person social networks. Personal social networks are based on how we feel around one another, [...]
