Facebook announced the Posted About feature by posting a photo on Facebook's Facebook page. Image: Facebook
Facebook pages are important for branding and social networking, but getting pages noticed and linked is not always easy. One recently released feature on Facebook, “Posted About,” aims to automatically link posts to relevant pages.
Broad outlines of Posted About
The new Posted About feature was announced by a post on Facebook’s own page. The feature uses the same natural-language algorithms that some search engines use to virtually read the posts users put up to try to connect topics. The Posted About feature will group posts from various users by topic, linking what the algorithm feels is the appropriate page.
Making the best use of Posted About
For businesses with a Facebook page, the Posted About feature could be a boon. Making the best use of the feature, however, will still take work. It is best to make sure that your business’s page name is clear and easy to remember. For example, using “Business Name (ABC) & Others” instead of “Business Name” will make it much more difficult for the algorithm to match what customers post to your page. In all likelihood, customers will post “Business Name,” so you should make sure your page matches.
Topic grouping
The topic-by-topic grouping that is an integral part of Posted About is sure to raise tensions with some Facebook users, as all changes do. The feature will take posts by multiple people in your newsfeed and group them if individuals are posting about the same topic. This is very similar to the feature that groups multiple links to the same place by multiple people. For branding purposes, this can be very helpful to businesses because it creates an echo chamber when you are mentioned several times. More than three to five mentions in a single person’s news stream, however, will scroll the mentions rather than stacking them.
