There are plenty of bloggers who will review your product in exchange for free product. Image: Flickr / jking89 / CC-BY

There is a system of bloggers on the web who are more than willing to advertise your product or service. Finding these bloggers and managing your campaigns with them can be beneficial, if done carefully.

Know your plan beforehand

Before you launch any marketing campaign, especially one in which you will be turning some control over to others, you need to be as organized as possible. First of all, know exactly what product or service you want to focus on, and ensure that your planned efforts are within your affiliate marketing agreement. Most of these blogs focus on two things: reviews and giveaways. Know what you will be asking the customer to review and what you will offer as a giveaway. Know how many reviews you would like to be posted and what the target audience should be.

Advertise your idea

Once you know your plan for review and giveaway bloggers, advertise yourself on review and giveaway websites. There are many services and communities, such as Bloggerdise, Cyber Connect and social networking groups that are based on advertising these offers. Be clear, be concise, and provide as many details as you are comfortable with.

Sort through the offers

Once you post your idea, bloggers who are interested will start contacting you with their proposals. Not every blog will be a good fit for your product or service, so be sure to carefully research before accepting an offer. The number of readers, social network followers and average conversion rates should all be considered. You should also carefully read previous posts to ensure that the writing style is one that you feel could represent your company well.

Follow up

Once you have agreed to partner with a blogger, follow up. Be sure to send the agreed-upon samples to the blogger quickly, and provide as much information as you possibly can for the blogger to include in the review. Remember, don’t skimp on service because you’re not getting paid. It’s important to provide the reviewer with the best possible experience in order to garner a good review.