Your Business, Amplified
SlideShare has been called the "YouTube" of PowerPoint. Their new tools venture into the area of lead generation and content promotion. (Photo: flickr.com)
Marketing your business’s content and generating leads are vital to the health of an E-commerce enterprise. This is why the new tools being introduced by San Francisco-based company SlideShare are exciting developments. LeadShare and AdShare are premium services that the document and presentation-sharing Web site hope will transform the fields of lead generation and content promotion into a more social media-style activity.
Connecting People
Traditional lead generation for business involves third-party vendors and multi-faceted campaigns where end users generally must input lead info to get the ball rolling. LeadShare takes a different approach by scanning documents and presentations uploaded to the SlideShare service. Businesses are then asked to share content to see whether end users are interested in making contact. The theory is that the quality of such leads will be high, as users are already searching for your company’s subject matter on SlideShare.
Customizable Lead Generation
Companies looking for lead generation through LeadShare can quickly determine how they can capture leads and how much data is required. Furthermore, companies can decide whether they want to capture leads directly from their listing on SlideShare or through an embed on their own Web site. Leads generated through LeadShare cost anywhere from $1 to $22, depending upon how much information the user is required to give. Thus, just capturing an E-mail address is on the low end of the scale at $1. Physical location and other additional information raises the cost of the lead.
Pay-Per-Click Promotion
AdShare, which is SlideShare’s new content promotion tool, consists of a special sponsorship box that is placed around a company’s content on SlideShare. Each time a user clicks on the link to view the company’s presentations and documents, the company pays $0.25 per click. The more that content is viewed, the greater promotion it receives. Conveniently, AdShare views can be connected to LeadShare lead generation and businesses can easily manage options for both services.
SlideShare Gets Views
According to the Web traffic analysis Web site Quantcast, SlideShare gets more than 20 million visits each month. With new features like LeadShare and AdShare, that share will only grow. Small businesses or independent entrepreneurs can benefit from the services. The social media-style interaction between business and user is a particularly advantageous way of capturing new business, considering that social media interaction currently marks businesses that stand among the vanguard of those that truly interact with customers.
Looking to Get Started With Lead Generation and Content Promotion?
We can help.
Adworkz is prepared to help your business find its competitive edge. From affiliate network promotion to organic lead management and delivery, we can help you perform beyond your expectations. If you want fresh, vibrant leads, consider us if you want to take the next step up from basic services sites like SlideShare offer.
Related Video:
Discussion of New SlideShare Premium Services Promote Content and Create Leads