Determining advertising ROI
Advertising can be a lucrative industry for publishers, when managed carefully. For Google, advertising alone has accounted for more than 95 percent of the $33.3 billion in income. For affiliates, advertising your own website can be expensive but provide a great return on investment if your conversion strategy is ready for it. The most expensive [...]
Advertisers Seizing Opportunities on Zune Games
Advertising world adjusts to new technology Media advertising used to be so simple. There was television, radio and print. As the Internet takes over as the main source of entertainment and information, advertisers are adopting ever-changing strategies to keep up. Also, as new technological devices, ways to use them and what people are using them [...]
Building, Maintaining and Expanding an Online Community
Step one, watch this video If you have never heard of Cali Lewis or GeekBriefTV, I definitely recommend that you check it out. Besides giving frequent updates on new technology, Lewis also gives lectures about how to build a strong, loyal following for blogs and web sites, as she is a very good example of [...]
