Affiliate Marketing How To: FTC disclosure requirements
Since the 1980s, the Federal Trade Commission has required paid advertisers to disclose their relationship with the company paying them. In 2009, the FTC updated these guidelines to include bloggers and other social media marketers. The issue of proper legal disclosures is incredibly important when you are working as an affiliate marketer. Ensuring that your [...]
FTC Has New Rules for Paid Endorsements
For the first time since 1980, the Federal Trade Commission has updated the rules that regulate endorsements. If you’ll recall, 1980 was long before the launch of the great World Wide Web. Most of the updates regarding paid endorsements apply to bloggers, and social networking sites such as Twitter will also have be monitored to [...]
