Search Plus Your World further personalizes SERPs
For years, Google has been personalizing search results. These modified search engine results pages (SERP) provide both an opportunity and a challenge for optimization that small businesses and affiliates will have to continue to pay attention to in order to maintain an effective web presence. Basics of Search Plus Your World Starting today, Google has [...]
Bing cuts sites deemed thin out of search results
Google’s Panda update, a few months ago, made it significantly harder for websites without much independent content to rank highly in search results. After lambasting this move, Bing has now cut all sites it deems thin entirely out of search results, which some are calling a move toward anti-trust. The Bing change Over just a [...]
Google+ pushes businesses toward personal branding
Google+ has kicked almost all business profiles off its social network and has suggested that businesses find a single person to take up the mantle of a business profile. Apparently Google believes in the old adage that “all business is personal.” Google+ kicks off businesses Google+ and businesses have a difficult relationship. Businesses immediately began [...]
Congress grills Google about possible antitrust activity
As Google grows, competitors have gotten louder and louder. Today, Google executive chairman Eric Schmidt testified in front of an exploratory Congressional committee about its business practices. Allegations of antitrust activity Google’s competitors and, in some cases, partners have claimed that the company unfairly blocks out competitors. The allegation is that when consumers use Google’s [...]
Google pays US government $500 million in lawsuit settlement
The U.S. Federal Government and Google have been locked in a debate over display advertising. The federal government wants to hold Google responsible for illegal pharmacies that use their service to advertise. After a protracted negotiation, the case will be settled when Google pays a $500 million fine. Illegal pharmacy advertising As we first explored [...]
Google offers speed improvement service
Page load times and speed have long been an obsession of Google’s. The better your page load time, the more likely you are to have a good ranking on Google search results. In order to help speed up the web, Google is now offering a service that promises to speed up page load times. Google’s [...]
Google+ business pages highlight policy problems
The launch of Google+ has been met with exponential growth. This growth is causing a few troubles that could determine how well Google+ does in the future. Lately, the biggest frustration has been Google’s inconsistent handling of business pages. The initial Google+ business policy The official policy of Google+, when it comes to business pages, [...]
Google+ news roundup for Monday
Google+ is still in diapers, having been launched only a few weeks ago. Some numbers say that Google+ is clocking in at more than 20 million users already. That explosive of growth is certain to cause a few hiccups, and the news around Google+ points to a few challenges, opportunities to grow and a growing [...]
The top 6 things you should know about Google+
It’s been a few weeks since Google+ hit the social networking scene. The network is still in beta-testing, but it is already gaining popularity. For everyone from social networking nerds to business owners, Google+ is a factor that cannot be ignored. 1: Google+ not yet for businesses Google has been very careful in pointing out [...]
Google Rumor Roundup | Changes in search and adwords being tested
In the world of search and search advertising, Google’s smallest changes can have a big impact. Rumors fly fast and furious regarding Google’s changes, some verified, others not. Yet every change can significantly impact how the search world turns. Behavioral targeting After over two years of beta testing, Google has rolled out behavioral advertising targeting [...]
