Google Rumor Roundup | Changes in search and adwords being tested
In the world of search and search advertising, Google’s smallest changes can have a big impact. Rumors fly fast and furious regarding Google’s changes, some verified, others not. Yet every change can significantly impact how the search world turns. Behavioral targeting After over two years of beta testing, Google has rolled out behavioral advertising targeting [...]
Facebook Ads versus Google Ads | A benchmark analysis
Marketers, be they for small businesses or large, always have limited resources to allocate. When it comes to display advertising, the two big players in this $7.3 billion market are Google and Facebook. In order to maximize the money spent on ad campaigns, it is important to make informed decisions on the networks you choose [...]
Google tool Me On The Web targets individual search results
Some call it “ego-searching,” but knowing what search results come up when someone Googles your name is a smart move nowadays. Managing online reputation can be tough, but Google is trying to make it easier. The new “Me On The Web” feature offers Google Profiles as a way to control online reputation. The importance of [...]
App developers facing tougher restrictions in Google marketplace
In the world of phone app development, distribution channels are pretty limited. The Apple App Store is famously tight-fisted with app approval. The Amazon App Store doesn’t have the same numbers of users that most developers would like to see. The Android Market is supposed to be the pillar of “openness” for apps, but recent [...]
Rumor says Google may give social networking a fourth try
Google Circles is, at the moment, just a rumor. Officially, Google has offered several non-specific denials, indicating that it will not announce a social network at the South By Southwest tech gathering. Google has attempted three separate social networks in the past, and privacy concerns could kill Circles before it gets off the ground. The [...]
Google issues security warning for Internet Explorer exploit
In January of 2011, a major security hole in Microsoft Internet Explorer was publicly posted. Today, Google issued a warning that this security hole was being “actively exploited.” This MHTML exploit apparently shows a “high level of sophistication.” MHTML exploit in Internet Explorer Google’s security warning, issued Monday morning, indicated that anyone using Google’s [...]
Instructions for Social Networking for 2010
Take advantage of social networking in building your brand and building your SEO strategy for 2010
