QR codes must be carefully targeted to create marketing magic
Quick-Response codes, the little square codes intended to be scanned with a smartphone, are much-loved by marketers. These codes are not proving popular with the general public, however, and using them effectively means targeting them very carefully. The basics of QR codes QR codes are square digital codes that create a response of some kind [...]
Moving your online marketing offline
There are times online marketing can feel repetitive. Sharing, tweeting, optimizing and link building, day in and day out without a break, can be effective, but it does get old. If you’re looking for a way to reinvigorate your marketing, try going offline. Benefits of going offline Going offline can do a lot of things [...]
Treat your social media fans like family
In the world of social media marketing, measuring success usually means trying to measure “likes,” comments or engagement. In the rush to push these numbers up, many focus almost entirely on mass-appeal efforts. In doing this, many brands are drowning out or damaging relationships with the strongest brand advocates. Categorizing your fans There are several [...]
How to effectively market to online shoppers
The internet has been a boon to sales and advertising. For internet-based businesses, convincing customers to click the “buy” button can, at times, feel like a challenge. For affiliate marketers, understanding what encourages that click is even more important. New surveys offer some important insight on how to convert visitors into customers. Understanding the demographics [...]
Affiliate Marketing How-To: Complying with the CAN-SPAM act
If you choose to use e-mail to promote your affiliate offers, it is incredibly important that you comply with the laws governing marketing e-mails. E-mail can be an incredibly effective way of marketing, but misusing the method can turn off customers and cost you money. In this affiliate marketing how-to, we will discuss the basics [...]
Affiliate Marketing Basics: The types of affiliate marketing
Getting started in affiliate marketing can be easier than it sounds. In general, being an affiliate marketer means that you choose to market a product, service or company. In return, the company pays you for the results of that marketing. Affiliate marketing can be as simple as writing an article or sharing a link with [...]
Oprah Opens 50 Lawsuits for copyright and trademark infringement
Don’t use Oprah’s image without permission CNBC recently aired a one-hour documentary called “The Oprah Effect,” which explored “the most influential woman in America-maybe the world,” says the CNBC web site, and her “unprecedented ability to take companies from no names to brand names.” Clearly, “The Oprah Effect” is nothing to be taken lightly. Businesses [...]
