Targeting affluent customers
As far as customer targeting goes, trying to connect with affluent customers is the holy grail for many marketers. Customers who make more than $100,000 per year can be a lucrative market to target. Just like any other customer group, however, targeting these customers means going where they are. Adweek surveyed a selection of these [...]
Newspapers and Traditional Media: Outlook, Suggestions for 2010
For the past 150 years, newspapers and other traditional media organizations have existed in a very comfortable space. Massive amounts of local and national advertiser business led to healthy profit margins for these businesses and their owners. The web and new media organizations have left these businesses scrambling for new opportunities and ways to leverage their remaining [...]
Advertisers Seizing Opportunities on Zune Games
Advertising world adjusts to new technology Media advertising used to be so simple. There was television, radio and print. As the Internet takes over as the main source of entertainment and information, advertisers are adopting ever-changing strategies to keep up. Also, as new technological devices, ways to use them and what people are using them [...]
