Search Plus Your World further personalizes SERPs
For years, Google has been personalizing search results. These modified search engine results pages (SERP) provide both an opportunity and a challenge for optimization that small businesses and affiliates will have to continue to pay attention to in order to maintain an effective web presence. Basics of Search Plus Your World Starting today, Google has [...]
Keeping up with SEO as Google and Bing change algorithms
When working on search engine optimization, it can be easy to focus on results of one major search engine. Google does account for a huge portion of search results, but it is not the only search engine out there. The reality is that the best search engine optimization uses a wide range of tactics that [...]
Share buttons: Make your site 7 times more likely to be shared
Social sharing is an incredibly important component of branding, marketing, and search engine optimization. For more than half of websites, increasing the number of social shares is simple. The effect of a share button For the Social Share Report, BrightEdge surveyed 10,000 of the most popular websites on the internet. Of those 10,000 websites, 53.6 [...]
Top 5 ways to use your sales force for SEO
For many companies, the salespeople are the backbone of everyday business. The tips and tricks that a good sales force develop can be a goldmine for internet marketers. Get a feel for what works Salespeople often have a pitch, a pattern and certain keywords they use on every call or during other sales conversations. This [...]
Social spam on the rise as Google confirms +1 plans
Startup company Imperium has Spam cred. The company is headed by Yahoo’s former Spam czar, and with help from former Yahoo anti-spam engineers, the company is focused on identifying and removing spam in emails, on social networks and on the web in general. As Google has confirmed plans to re-order search results on the basis [...]
Overstock.com back in the game after Google algorithm change
In a press release Monday morning, Overstock.com confirmed that it had been taken out of the “Google Penalty Box.” The penalty box is Google’s way of warning companies that are at risk of being removed from the search index. The experience of Overstock.com serves as another indication that good search engine optimization and good marketing [...]
The SEO power of secondary keywords
Be it for your affiliate marketing website, small-business home or even a single article, keywords are the key to your SEO. Having a great primary keyword is a good place to start, but without secondary keywords, your page may not go very far. Much like great backup dancers, secondary keywords can make or break your [...]
Duplicate content can hurt SEO on your site
When you are trying to optimize your website for search engines, it is worth it to make sure you’re not using duplicate content in a way that will degrade the popularity of your site. Duplicate content can be put to work for you, but it can also harm your search engine optimization if used incorrectly. [...]
SEO Basics: The art of keywords
When you are getting started in affiliate marketing, selecting and using keywords correctly is truly the key to being successful. Most affiliate marketing websites are based on targeting certain words and phrases in order to show up near the top of the list when people search for those words and phrases. To cover the affiliate [...]
Affiliate Marketing Basics: What type of website to build
When you’re deciding to set up your own website, one of your first and biggest considerations should be the content you plan to put on your website. There are two major types of website content to consider, both of which have benefits and drawbacks. General interest websites have content on a wide variety of topics, [...]
