Search Plus Your World further personalizes SERPs
For years, Google has been personalizing search results. These modified search engine results pages (SERP) provide both an opportunity and a challenge for optimization that small businesses and affiliates will have to continue to pay attention to in order to maintain an effective web presence. Basics of Search Plus Your World Starting today, Google has [...]
The financial side of SEO
Search Engine Optimization, just like web design, is an industry in which pricing varies widely. For affiliates who do their own SEO, knowing the value of your time is important. If you are hoping to expand your business into SEO consulting, knowing where your prices fall in relation to others will help you set your [...]
Ten minutes a day to better marketing results
The biggest challenge of SEO and marketing is sometimes just getting motivated. Setting yourself up with a few 10-minute tasks to do every day, though, can create better results on your website. The benefit of a quick task Marketing and SEO are full of long lists of easy tasks that must be repeated time and [...]
Flavoring your search queries
Every search engine entry has an inherent question behind it. Everyone who types in a search is doing so in order to find something specific, and understanding the way search engines analyze these layered “flavors” of search intent can get you better ranking results. Searches to inform The majority of searches online are intended to [...]
Keeping up with SEO as Google and Bing change algorithms
When working on search engine optimization, it can be easy to focus on results of one major search engine. Google does account for a huge portion of search results, but it is not the only search engine out there. The reality is that the best search engine optimization uses a wide range of tactics that [...]
Share buttons: Make your site 7 times more likely to be shared
Social sharing is an incredibly important component of branding, marketing, and search engine optimization. For more than half of websites, increasing the number of social shares is simple. The effect of a share button For the Social Share Report, BrightEdge surveyed 10,000 of the most popular websites on the internet. Of those 10,000 websites, 53.6 [...]
Top 5 ways to use your sales force for SEO
For many companies, the salespeople are the backbone of everyday business. The tips and tricks that a good sales force develop can be a goldmine for internet marketers. Get a feel for what works Salespeople often have a pitch, a pattern and certain keywords they use on every call or during other sales conversations. This [...]
Social spam on the rise as Google confirms +1 plans
Startup company Imperium has Spam cred. The company is headed by Yahoo’s former Spam czar, and with help from former Yahoo anti-spam engineers, the company is focused on identifying and removing spam in emails, on social networks and on the web in general. As Google has confirmed plans to re-order search results on the basis [...]
Google expands sitelinks
A Google search results page for many brands has long contained an additional list of links from the same domain. Today, the sitelinks feature is expanding significantly. These changes will provide expanded visibility for some sites, while pushing others below the fold. The new sitelinks features The Google Inside Search blog today outlined the latest [...]
Putting social media marketing to work | Beyond having a fan page
A few months ago, search engine optimization company BrightEdge released a whitepaper detailing lost opportunities for Facebook optimization. Today, Facebook and BrightEdge released a paper detailing the best practices of Facebook-based Search Engine Optimization. Effective social media marketing should go beyond just having a “fan” page on Facebook. Best practices of Facebook SEO In [...]
