Protect IP Act could give government control of search results
Among the many bills the Senate is considering this session, S.968 could have a significant impact on both web content and search engine results. The Protect IP Act is intended to cut down on the number of rogue websites that deal in illegal material. The effect, however, could be unprecedented government control of search engine [...]
Labels.io applying SEO techniques to job applicants
Though tech development is continuing at rocket speed, there is one area tech hasn’t changed much. Job-hunting still means creating a resume and sending it out. A new startup, labels.io, is trying to change this and is doing so partially by applying SEO tactics to job hunters. The labels.io system Labels.io, launched in February 2011, [...]
Overstock.com back in the game after Google algorithm change
In a press release Monday morning, Overstock.com confirmed that it had been taken out of the “Google Penalty Box.” The penalty box is Google’s way of warning companies that are at risk of being removed from the search index. The experience of Overstock.com serves as another indication that good search engine optimization and good marketing [...]
Understanding search engine optimization for non-techies
Search engine optimization may seem pretty basic if you’ve been doing it for a long time. When trying to explain the basics of SEO to a non-technical person, however, it can feel like a challenge. Here are some easy ways to help others understand SEO. Explaining a search engine Search engines, in the most basic [...]
The SEO power of secondary keywords
Be it for your affiliate marketing website, small-business home or even a single article, keywords are the key to your SEO. Having a great primary keyword is a good place to start, but without secondary keywords, your page may not go very far. Much like great backup dancers, secondary keywords can make or break your [...]
Duplicate content can hurt SEO on your site
When you are trying to optimize your website for search engines, it is worth it to make sure you’re not using duplicate content in a way that will degrade the popularity of your site. Duplicate content can be put to work for you, but it can also harm your search engine optimization if used incorrectly. [...]
Affiliate Marketing Basics: All about longtail keywords
Deciding on keywords is usually half art and half science. There are two basic types of keywords in internet marketing: high-competition keywords and longtail keywords. High competition keywords are keywords that get a lot of searches and are often the easiest, simplest ones to remember. Longtail keywords, on the other hand, may not get as [...]
SEO Basics: The art of keywords
When you are getting started in affiliate marketing, selecting and using keywords correctly is truly the key to being successful. Most affiliate marketing websites are based on targeting certain words and phrases in order to show up near the top of the list when people search for those words and phrases. To cover the affiliate [...]
Affiliate Marketing Basics: What type of website to build
When you’re deciding to set up your own website, one of your first and biggest considerations should be the content you plan to put on your website. There are two major types of website content to consider, both of which have benefits and drawbacks. General interest websites have content on a wide variety of topics, [...]
Affiliate Marketing Basics: Driving traffic
When you are getting started in affiliate marketing, driving traffic to your website is your biggest challenge. Traffic coming to your website increases the likelihood that your offers will be viewed and clicked. There are two major categories of traffic — organic and paid. Both types of traffic are valuable, but they are very different. [...]
