How Are Hotels Leveraging iBeacon Technology in 2017?
Beacon technology is just beginning to hit it’s stride. Over the last 5 years, adoption of iBeacons has been slow yet steady. Several industries have begun to incorporate beacons into technology products to engage customers better and gain better customer insights. The hotel/hospitality industry is on the cusp of fully adopting this iBeacon technology to better serve their guests.
It started with websites in the 90’s, and progressed to web apps for easy reservations. Over the last few years, there’s been a huge shift to mobile applications to leverage the explosive growth in mobile users. Now, hoteliers are increasingly discovering the power behind iBeacon technology for hotels. These digital iBeacons for hotels make it possible to figure out where guests are and improve their stay. This new technology is driven by the growth in mobile devices and the desire for better hospitality.
How Can Hotels Leverage iBeacon Technology?
According to Forbes, iBeacon technology has quickly become a staple of hotels and retailers. While retail shops are the most obvious location for this technology, hotels have an opportunity to adopt them as well. Starwood Hotels was an early adopter of the technology. They used it to replace room keys with beacons.
These devices are basically digital checkpoints that can spot when a mobile device is nearby. Streamlining the whole check-in process is possible when using iBeacons for guest identification. You can also tailor marketing messages to guests as they approach different hotel amenities. Some hotels also use iBeacons to provide guided tours for guests. As hotel goers approach each stop on the tour, the beacon sends out the next message.
Getting Rid of Old-Fashioned Hotel Keys
One of the most popular uses of iBeacons for hotels is as a key alternative. Once the hotel has mobile app iBeacon integration, the hotel’s guests can use their mobile device as a key. The technology can tell when the guest is near their door and will automatically unlock it. While hotels may previously have handed out just one or two key cards for each room, any guest in the room can now turn their mobile device into a key.
Learning About Guest Behavior
A few decades ago, hoteliers would have to ask guests or take a survey to figure out the guests’ purchasing behavior. With modern technology, hoteliers can not check out the digital footprints left by each guest. At the most basic level, the hotel can see if the guest frequently visits locations like the pool or the hotel’s restaurant. With this information, the hotel can tailor customized promotions and amenities to match the guest’s preferences.
More detailed information can be gleaned using a mobile app. Through a customized hotel app, hoteliers can discover more about the guest before they have even arrived at the hotel. They can create a detailed profile of each guest and their unique behavior. When the hotel also has mobile app iBeacon integration, they can combine this detailed profile with location details for a superior level of service.
Do Hotels Have to Adopt Beacons to Be Successful?
While hotels can still churn a profit using older techniques, iBeacon technology is becoming increasingly important. According to the Hotel Business Review, 45 percent of Generation Z believes that beacon-enabled services are important. Half of the guests said that having a website optimized for mobile devices was important as well. Although this technology is not important to every guest, the number of guests who want beacon-enabled technology is only going to grow in the future. Hotels that adopt beacons now can stay ahead of the trend.
How Can This Technology Be Used?
Hotels can use beacons to offer self-guided tours or easier key cards. Other than these more obvious options, beacon technology can also be used for amenities. When the guest enters their room or the hotel itself, the beacon could automatically turn on the lights and adjust the temperature in the room. Hotels can also create a map of the hotel so that guests can get instant directions to anywhere they need to go.
When it is time to check out, the hotel can send a notification to the guest’s mobile device. The notification can ask if the bill should be emailed and if the guest is checking out. While the guest is still at the hotel, they can receive promotions as they walk by the hotel’s restaurant or spa.
Beacons revolutionize even the simplest of tasks, like checking in. Instead of paying for extra staff members to handle long lines at the front desk, the hotel can use simplified check-ins through the beacons. The hotel saves on the extra labor cost, and the guests get to skip a check-in line. Afterward, guests can use their integrated app to order activities and amenities in advance.
From learning about transactional behavior to tailored promotions, iBeacons are something that hotels can use to provide better customer service and modern amenities. Best of all, it allows hotels to customize the experience and services provided to each guest. To find out more about this new development and mobile apps, check out Adworkz.com today.