image of mobile user redeeming a coupon: growing your mobile app user engagement
What are the mobile marketing trends in 2017? Are you happy with your current marketing plan? It’s important to have the vision to look down the road to determine what may be ahead.
Have you given any thought to how you will maximize your impact on the mobile market? In planning your marketing strategies for 2017, be aware of the mobile marketing trends that the experts expect this year. The more informed you are about possible changes coming up, the more you will be able to anticipate and adjust.

Mobile Marketing Trends: Spending to Increase from 2017-2020

Mobile marketing spends will increase in 2017, according to recent research by research firm, BIA/Kelsey.
Adage reported that the research company predicts that U.S. mobile-ad spending will exceed $40 billion in 2017. They expect this trend to continue into 2020 as well with spends of up to $65 billion.
It’s obvious, mobile app development and marketing is here to stay. It’s the smart business owner who plans with this in mind. More and more of your customers are moving to this platform. You will need to be more aware of the changing market, and customer needs, as the mobile market continues expanding.

Mobile Developer Demands Will Increase

With the predicted increase in mobile marketing needs for businesses, there will also be a need for expert mobile developers. There will also be an increased need for advanced skills in mobile app development and mobile site development as Google algorithm changes take effect.
Many companies have attempted to outsource these skills to third-party freelancers or independent contractors to do the job. While there are some smart coders and programmers out there, it’s usually better to hire a seasoned mobile app development team instead. A dedicated mobile app development team is better equipped for the challenges mobile marketing trends will present in 2017 and beyond. They also tend to focus more on your needs as a client. At the same time, they’re less inclined to feel rushed to get to the next project.

Mobile App Developers

Mobile app developers are responsible for creating competitive apps for online businesses. Their apps can compete with strong brands that are also running similar strategies in their industry.
Entrepreneur Magazine reports that you should first consider what is the most important to your business when searching for a developer. You should also keep your customers’ needs in mind. This requires highly specialized mobile app developers to implement tried-and-true strategies that focus on user-friendly functions and high UX.
There is also a trend toward developing mobile apps over mobile websites. While creating a mobile-friendly app will help improve your site traffic and make your site accessible to your website without frustrations, remember that your competitors likely have developed a separate mobile app for their business and you should, too.
To find the best solution, the current business owner needs to do some research and choose the design firm that can best meet their needs no matter what changes lie down the road. Flexibility is the key to survival when it comes to creating and maintaining effective mobile applications and specialized software for today’s businesses.

Integration and Flexibility

In addition to the need to remain flexible to the growing challenges of today’s market, it is also important to integrate the technology with third-party applications such as DropBox, Google Drive, and Paypal. As a business owner, you have a lot to remember. Finding a mobile applications team who understands this is imperative. Our team can meet the needs of today’s online website in every area, including payment systems, security, and storage needs.
By finding a solution that uses all of the resources your customers need and want, you will increase your customer loyalty and conversions through cutting edge technology.

Why Adworkz?

If you are not sure where to start regarding the creation of your mobile app, try Adworkz. We are a US-based, cost-effective way of creating a mobile app for your business. At Adworkz, we have a long history of developing high-quality specialized software and mobile applications for our clients that help them compete with a growing mobile market. We have been in business since 2008, and we take pride in taking the time to listen to the needs of our clients so that we can create the best customized mobile app possible.
Don’t worry about whether your mobile developer can create a mobile app that will work with your social media. Our designers and engineers are specialized software experts as well as app developers. Rest assured, we can deliver whatever you need to take your business to the next level.
There is no doubt that 2017 will offer new challenges to web owners and business managers. Some may feel overwhelmed by the technical and creative obstacles that lie ahead. But rest assured that can handle any job that comes our way!